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The ADI Customer Loyalty, Frequent Shopper
Program!
RMS Add-on Customer Loyalty Program:
It is completely integrated with Microsoft Retail
Management System (RMS). Once installed you can
use the RMS Management program to enable and
configure the different features of Customer
Loyalty. The features of Customer Loyalty are also
completely integrated in the RMS POS program
requiring the cashier to only answer simple yes
and no questions. The features provided by
Customer Loyalty enable you to create an effective
marketing program to attract and maintain
customers. One of the first steps in any marketing
program is to collect information about your
customers. The features in Customer Loyalty allow
you to provide incentives to customers who want to
give you their information. After you have
collected the information you can custom tailor
the features to keep you customers returning to
your business.
RMS Add-on Customer Loyalty program consists
of four features:
Customer Rewards -
Provides a way for customers to collect points so
they can receive an appreciation award. The
feature can be configured to allow a customer to
collect points for signing up, simply visiting,
and for each dollar they spend. The feature allows
you to define what items are rewards and how many
points a customer needs to get the reward. You can
also configure the feature to print coupons or
messages on the receipt for rewards instead of
items. The feature can also be configured to
randomly select a customer to give a reward to.
Frequent Buyer -
Provides a way for customers to buy a given number
of some items and receive a reward item. While
this feature is similar to using a frequent buyer
card, it has the advantage of collecting your
customer's information so you may begin marketing
to him immediately. Because this feature is built
on top of RMS, you are able to inspect your
customer's purchase history. This is often useful
when the customer cannot remember what items they
buy and for sending out targeted mailers. The
feature prompts the cashier when a frequent buyer
item is scanned reminding the cashier to ask the
customer if they want to join.
Buyer Club -
Provides a preferred customer or warehouse club
feel where the customer is given special pricing
for certain items. When the customer is selected
by the cashier, this feature automatically ensures
the membership is current and sets the proper
pricing level.
Customer Cards -
A feature that allows you to give your customer an
identification card with your store logo. When
used in conjunction with Buyer Club, the card is a
constant reminder of the discount privileges they
receive at your store. The feature allows the
clerk to scan the customer's discount card to set
the customer automatically rather than use the
error prone customer lookup window provided in
RMS. Of course, the lookup function can still be
used if the customer does not have his card.
Membership cards can be inexpensive paper
membership cards or more permanent plastic cards
can be used. Cards can be generic or personalized
with customer's name. (*cards are not included)
Need more information? Contact
us today!
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