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The ADI Customer Loyalty, Frequent Shopper Program!
RMS Add-on Customer Loyalty Program:
It is completely integrated with Microsoft Retail Management System (RMS). Once installed you can use the RMS Management program to enable and configure the different features of Customer Loyalty. The features of Customer Loyalty are also completely integrated in the RMS POS program requiring the cashier to only answer simple yes and no questions. The features provided by Customer Loyalty enable you to create an effective marketing program to attract and maintain customers. One of the first steps in any marketing program is to collect information about your customers. The features in Customer Loyalty allow you to provide incentives to customers who want to give you their information. After you have collected the information you can custom tailor the features to keep you customers returning to your business.
RMS Add-on Customer Loyalty program consists of four features:
Customer Rewards -
Provides a way for customers to collect points so they can receive an appreciation award. The feature can be configured to allow a customer to collect points for signing up, simply visiting, and for each dollar they spend. The feature allows you to define what items are rewards and how many points a customer needs to get the reward. You can also configure the feature to print coupons or messages on the receipt for rewards instead of items. The feature can also be configured to randomly select a customer to give a reward to.
Frequent Buyer -
Provides a way for customers to buy a given number of some items and receive a reward item. While this feature is similar to using a frequent buyer card, it has the advantage of collecting your customer's information so you may begin marketing to him immediately. Because this feature is built on top of RMS, you are able to inspect your customer's purchase history. This is often useful when the customer cannot remember what items they buy and for sending out targeted mailers. The feature prompts the cashier when a frequent buyer item is scanned reminding the cashier to ask the customer if they want to join.
Buyer Club -
Provides a preferred customer or warehouse club feel where the customer is given special pricing for certain items. When the customer is selected by the cashier, this feature automatically ensures the membership is current and sets the proper pricing level.
Customer Cards -
A feature that allows you to give your customer an identification card with your store logo. When used in conjunction with Buyer Club, the card is a constant reminder of the discount privileges they receive at your store. The feature allows the clerk to scan the customer's discount card to set the customer automatically rather than use the error prone customer lookup window provided in RMS. Of course, the lookup function can still be used if the customer does not have his card. Membership cards can be inexpensive paper membership cards or more permanent plastic cards can be used. Cards can be generic or personalized with customer's name. (*cards are not included)
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